AS98 wanted to re-propose some of its iconic models through the use of materials not considered until now, making a contribution to the reuse of otherwise forgotten resources. Here then, old jeans come back to life and value, bubble wrap used in packaging, canvases and sacks used in shipments. These are combined with soles born from the mix of partially recycled material.Up re-cycling gives AS98 grit and creativity that, applied to our most iconic products, creates more new identity and character.
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- UPCYCLING
- UPCYCLING
- UPCYCLING
The world has unequivocally changed, for this reason we must meet the needs of the planet, realizing how fundamental it is, in the world of fashion, as in that of energy, to respect the environment trying to optimize what man has created, using it several times. Hence a collection that brings with it both a reflection on the current historical moment but also the concrete
LEFT≠RIGHT
LEFT & RIGHT ARE NOT THE SAME
Intention to support the planet. Recognizing we are part of a world that has changed unequivocally, we strive to respect the environment by optimizing what man has already created, and to re-use and repurpose materials. This collection is a reflection on where we have been, and where we intend to go, and a deepening and fundamental commitment to supporting our planet.
The typical uniqueness of the Brand is emphasized here by the variety of materials used which by their nature cannot be uniform. They are unique pieces for those who want to stand out again. As with everything we do at A.S.98, the upcycled collection is hand crafted to be distinctive and unique, while incorporating one-of-a-kind materials ensures no two pieces will be the same. This collection is made for those who want to truly stand out.
Recovery of old jeans stored in clothing stores and then cut out
Soles obtained from the recovery of Rubber from other manufacturing processes that are ground and re-inserted into the production cycle recompacted with other Rubber. The percentage of recycled material is around 15%.
A.S.98 is bringing back its iconic styles utilizing discarded and forgotten materials, giving new life to items such as old denim, bubble wrap, and used canvas. Combining these elements with our soles (already partially recycled), we have created a limited edition capsule collection reflecting the grit, creativity, and commitment to upcycling that has always been in the DNA of A.S.98; breathing new life into our much-loved designs. Each piece of the up recycling collection is unique, handcrafted different.
Recovery of old jeans stored in clothing stores and then cut out.
Recovery TR 20% min.
Soles obtained from the recovery of EVA from other manufacturing processes that are ground and re-inserted into the production cycle recompacted with other EVA. The percentage of recycled material is around 20%.
“Unlike recycling, in which a material is returned to its original properties in its life cycle, upcycling enhances it thanks to an intelligent design that makes it more interesting economically, aesthetically and emotionally”
Max McMurdo, in his manual
“UPCYCLING, or the art of recovery full of original ideas”