A.S.98 is a brand with personality. Those who create unique fashion need to be unique in character. This isn't something you can learn in design school, it comes from the neighbourhoods where the non-conformists live. This is where creativity comes to life, along with a sense of pride that's based on who you are – not what you own. Our design team embraces this concept. Let's call it passion, a lifeblood that flows into our everyday work. We create more than shoes; we produce distinctive works of art that bear our signature. With uncompromising style and all the rough edges, each piece has its own unique personality. One that is recognized where it really counts: on the street.
Men’s shoes brighten up with color thanks to an amazing mix of dyed leather and printed canvas. The Men’s Collection includes sneakers and running shoes, flat and unlined shoes, espadrilles and sandals featuring new combinations of materials, braids and inserts, rounded shapes and light fabrics.
The Women’s collection blends an irresistible used-rock mood with strong, distinct and bright colors. The line includes running shoes, laced up sneakers but also loafers, espadrilles and unlined boots featuring softer and sinuous shapes, embellished with elaborate details and ornaments that will not go unnoticed.
The Spring-Summer collection takes its inspiration from the bright hues and strong flavors typical of Morocco. An unusual mix of combinations and nuances where color blends with an irresistible used-rock mood, always the soul of the brand. Asymmetric graphic cuts, soft curves and strong hues make for a rock-chic collection.
Lively colors, refined details, marvelous fringes and ethnic hints. The Spring-Summer collection takes form in a range of large bags, bucket-bags and shoulder bags. Quality handcrafted materials and leathers are enhanced by typically ethnic plaiting and a sophisticated design.
NEW MOOD - NO RULES - DIFFERENT TASTE
Wear it, but not to please somebody. Wear it to express something. In everything we do, it's the inner soul that counts, because what we do is our passion. Our heart goes into each piece and you get the feeling of a path less travelled. You know it just feels right. Since 1998. Read our story.
SAVE THE DATE
A.S.98 on stage! Milan, New York, Tokyo, Düsseldorf, Toronto or Berlin? Choose your favorite location to see the new A.S.98 collection!
We put passion into each and every one of our products. Our lifeblood flows in their veins.