A.S.98 is a brand with personality. Those who create unique fashion need to be unique in character. This isn't something you can learn in design school, it comes from the neighbourhoods where the non-conformists live. This is where creativity comes to life, along with a sense of pride that's based on who you are – not what you own. Our design team embraces this concept. Let's call it passion, a lifeblood that flows into our everyday work. We create more than shoes; we produce distinctive works of art that bear our signature. With uncompromising style and all the rough edges, each piece has its own unique personality. One that is recognized where it really counts: on the street.
MAN
Gritty mood, artisan style and multi-ethnic inspirations. The 2018/2019 AW collection by A.S.98 accompanies every man on his urban adventures, with technical materials and iridescent colours, defining his look with sophisticated chains and buckles, characterising his daily mood with typical military fastenings and camouflage patterns.
WOMAN
Romantic but firm, with a well-defined style that she is not afraid to show off every day, even in the coldest seasons. A.S.98’s 2018/2019 AW woman loves urban adventures and distant journeys, even if only with her mind. She dresses in ethnic memories and sophisticated opulence, she lives her days in strong colours and loves the most authentic creativity.
SHOES
Sporty but also ethnic, with strong hues and natural leathers, a little sumptuous and full of details, sometimes austere and rigorous. A.S.98’s 2018/2019 AW expresses 4 different ways of living while always remaining in step with the latest trends: Sport Influence, Nature Nomads, Opulent Accessories and Rich Military. Choose your style and wear it every day.
BAGS
Faithful companions for every adventure, in the city as well as a faraway country, this season the bags are full of details, made of quality leather and characterised by an authentic style. Their creative, crafted design and gritty character with ethnic nuances does not go unnoticed. To embellish are studs, chains, colours, a mix of fabrics and leathers.
NEW MOOD - NO RULES - DIFFERENT TASTE
Where to buy
Do you like our products? We sell worldwide. See the map to find a store near you or choose one of our online shops.
COUNTRYSIDE
Multicultural, artisanal, dynamic but also ethnic, rich in details and rigorous in style: the Autumn/Winter collection confirms itself in quality, renewing itself in colours and leathers, but always keeping the true DNA of A.S.98.
OUR STORY
Wear it, but not to please somebody. Wear it to express something. In everything we do, it's the inner soul that counts, because what we do is our passion. Our heart goes into each piece and you get the feeling of a path less travelled. You know it just feels right. Since 1998. Read our story.
EXHIBITIONS
A.S.98 is always on the move! Berlin, New York, Las Vegas, Toronto, Milan or Düsseldorf? Choose your favourite location, come and discover the new A.S.98 collection!
We put passion into each and every one of our products. Our lifeblood flows in their veins.
Verona
Visit our new Flagship Store in Verona and explore our full collection: Woman, Man and Accessories. We will be happy to meet you there!
Peschiera del Garda
There is also a new store in Peschiera del Garda with our full collection for Woman, Man and Accessoires.
Rome
Visit us at the new store in Via Dei Coronari 150!
Trieste
Visit us at the new store in Via Mazzini 42! You will find a welcoming atmosphere just a few steps from the sea!
Moscow
We are pleased to present you our first point of sale in Russia: an exclusive store where to discover our last novelties and buy the products of the A.S.98 men’s and women’s collections and accessories.