A.S.98 is a brand with personality. Those who create unique fashion need to be unique in character. This isn't something you can learn in design school, it comes from the neighbourhoods where the non-conformists live. This is where creativity comes to life, along with a sense of pride that's based on who you are – not what you own. Our design team embraces this concept. Let's call it passion, a lifeblood that flows into our everyday work. We create more than shoes; we produce distinctive works of art that bear our signature. With uncompromising style and all the rough edges, each piece has its own unique personality. One that is recognized where it really counts: on the street.
Emerald green, a palette of orange tones, electric and blue velvet is popular with the women, at men, the colors are more muted - as black or dark green and are refreshed with bamboo, white and gray.
A.S.98 shows for the new season a variety of bag shapes: shoppingbags, bucketbags, weekenders and backpacks. Tanned smooth and nubuck leather shows 3D prints, have crocodile patterns or fray details.
NEW MOOD - NO RULES - DIFFERENT TASTE
Wear it, but not to please somebody. Wear it to express something. In everything we do, it's the inner soul that counts, because what we do is our passion. Our heart goes into each piece and you get the feeling of a path less travelled. You know it just feels right. Since 1998. Read our story.
SAVE THE DATE
A.S.98 on stage! Milan, Düsseldorf or Berlin? Choose your favorite location to see the new A.S.98
We put passion into each and every one of our products. Our lifeblood flows in their veins.