A.S.98 is a brand with personality. Those who create unique fashion need to be unique in character. This isn't something you can learn in design school, it comes from the neighbourhoods where the non-conformists live. This is where creativity comes to life, along with a sense of pride that's based on who you are – not what you own. Our design team embraces this concept. Let's call it passion, a lifeblood that flows into our everyday work. We create more than shoes; we produce distinctive works of art that bear our signature. With uncompromising style and all the rough edges, each piece has its own unique personality. One that is recognized where it really counts: on the street.
MAN
Taking from different inspirations for a unique style: the urban character blends with ethnic influences, the artisanal style gives a more iconic touch to the rock design of AS98. The SS 2019 Collection accompanies every man in his urban adventures, breaking the rules and leaving him free to rewrite them to be simply himself.
WOMAN
Gritty but also carefree, the freedom of being sophisticated, global traveller with a typically urban style and ethnic memories of trips to distant lands. The woman is dressed by the SS 2019 Collection in a way that leaves her free to be herself, accompanying her step by step and urging her to create her own style with the authentic AS98 mood .
SHOES
From newcomers to old acquaintances, best sellers to innovative ideas, the SS 2019 Collection unites flat shoes with platforms, and brings back elegant, soft and sophisticated footwear without forgetting the iconic boots. Do not miss out on sandals and trainers, giving everyone the chance to write their own fashion rules.
BAGS
A companion to your daily adventures, both in cities and in distant lands, the SS 2019 bags are strictly made of the highest quality leather, embellished with unique and refined details such as lasered lettering, designed not only to keep things in, but to let out creativity and expression of individual style in complete freedom.
NEW MOOD - NO RULES - DIFFERENT TASTE
Where to buy
Do you like our products? We sell worldwide. See the map to find a store near you or choose one of our online shops.
COUNTRYSIDE
A new style, an unprecedented way of being , with the same identity as always: A.S.98 breaks the rules while still maintaining its unique character, and then reinvents itself, creating without boundaries, inspiring and letting itself be inspired.
OUR STORY
Wear it, but not to please somebody. Wear it to express something. In everything we do, it's the inner soul that counts, because what we do is our passion. Our heart goes into each piece and you get the feeling of a path less travelled. You know it just feels right. Since 1998. Read our story.
EXHIBITIONS
A.S.98 is always on the move! Berlin, New York, Las Vegas, Toronto, Milan or Düsseldorf? Choose your favourite location, come and discover the new A.S.98 collection!
We put passion into each and every one of our products. Our lifeblood flows in their veins.
Verona
Visit our new Flagship Store in Verona and explore our full collection: Woman, Man and Accessories. We will be happy to meet you there!
Peschiera del Garda
There is also a new store in Peschiera del Garda with our full collection for Woman, Man and Accessoires.
Rome
Visit us at the new store in Via Dei Coronari 150!
Trieste
Visit us at the new store in Via Mazzini 42! You will find a welcoming atmosphere just a few steps from the sea!
Moscow
We are pleased to present you our first point of sale in Russia: an exclusive store where to discover our last novelties and buy the products of the A.S.98 men’s and women’s collections and accessories.