Embrace Uniqueness
 

The New Ambassador Brands of A.S.98


Real, authentic characters, who have something to communicate and put into their daily context: these are the characteristics of the new ambassadors of the FW19 season of A.S.98.

The brand, after working with professional models to represent the previous seasons, decided to focus the spotlight no longer on the classic profiles, but on real people, the ones you can meet every day on the street.

Luba, Lola, Gori, Lindsay, and Matilde will be the face, but above all the feet, of the main collection for the next Fall / Winter 2019.

A painter, a singer, a customizer and two skaters: each of them wore shoes in familiar contexts, interpreting their style without impositions, representing the brand for the entire current season, making the various models their own based on their personality and attitudes.

The objective of this choice is that everyone can identify with the philosophy of the brand that is reflected in dynamic people who are not afraid to express their personality and their passions.