In the SS 2020 the A.S.98 man is countercurrent, independent, different: a man who has been taught that it is virtuous to swim following the current, but who does not forget that the creator is the one who goes against the current!


In the SS 2020, the A.S.98 woman is independent and original: a woman who moves and asserts herself in the world swimming against the tide, opening new roads, giving new possibilities, seeing paths that others have not bothered to look for.


Nomad, Asymmetry, and Sneakersheads are the three key themes of the AS98 SS 2020 collection, which create a particular and original contrast within the proposed assortment, while maintaining and reflecting at the same time what is the unique DNA and unmistakable of each model of the brand: the craftsmanship, the casual look, and the sporty component.


As in shoes collection, also AS98 SS 2020 bags collection is ispirate to the Middle Eastern and African atmospheres, reflected in braids, fringes, rivets and in the beige, brown and red colors, which refer to the traditions related to the land, giving the woman an ancient and exotic charm. All with the unavoidable artisan touch of A.S. 98.


Where to buy

Do you like our products? We sell worldwide. See the map to find a store near you or choose one of our online shops.


A new style, an unprecedented way of being , with the same identity as always: A.S.98 breaks the rules while still maintaining its unique character, and then reinvents itself, creating without boundaries, inspiring and letting itself be inspired.


Wear it, but not to please somebody. Wear it to express something. In everything we do, it's the inner soul that counts, because what we do is our passion. Our heart goes into each piece and you get the feeling of a path less travelled. You know it just feels right. Since 1998. Read our story.


A.S.98 is always on the move! Berlin, New York, Las Vegas, Toronto, Milan or Düsseldorf? Choose your favourite location, come and discover the new A.S.98 collection!

We put passion into each and every one of our products. Our lifeblood flows in their veins.

a.s.98 official site, shoes, boots

A.S.98 is a brand with personality. Those who create unique fashion need to be unique in character. This isn't something you can learn in design school, it comes from the neighbourhoods where the non-conformists live. This is where creativity comes to life, along with a sense of pride that's based on who you are – not what you own. Our design team embraces this concept. Let's call it passion, a lifeblood that flows into our everyday work. We create more than shoes; we produce distinctive works of art that bear our signature. With uncompromising style and all the rough edges, each piece has its own unique personality. One that is recognized where it really counts: on the street.


Visit our new Flagship Store in Verona and explore our full collection: Woman, Man and Accessories. We will be happy to meet you there!


Visit us at the new store in Via Dei Coronari 163!


We are pleased to present you our first point of sale in Russia: an exclusive store where to discover our last novelties and buy the products of the A.S.98 men’s and women’s collections and accessories.