A.S.98 opens a press office in France!
To continue to build on the A.S.98 brand internationally, particularly in France, Olip has opened a dedicated press office in Paris. As Paris is the centre of fashion worldwide, it was a natural choice.
Being convinced of the power of mass media in developing brand awareness regionally, as well as the importance of the French market, this brand from Verona will entrust local and national communications to the French press office.
Following the opening of international press offices in Italy, England, Germany, Spain and Canada, Olip has decided to invest in communications by creating press offices to focus efforts on PR, blogging and media planning. This will increase international brand awareness by communicating the distinctive features and exclusive advantages of A.S.98 branded products, from their strong, hand-made look to their researched and unmistakeable design.